Conversation with customers can become a challenge for landing pages cluttered with products and content.
So how do you present multiple products to the marketplace in a way that maximizes conversion?
In this Web clinic, Austin McCraw, Jon Powell and Ben Huppertz, all of MECLABS, revealed the results of a recent experiment that put multi-product marketing to the test.
The team also shared three objectives that multi-product marketing strategies must achieve to be effective.
Here is some feedback from the live audience of the Web clinic:
I liked how testing is not always intuitive on the expected results. – Cliff
I would love to see how to improve the conversation on a page with multiple free offerings. – Bryce
I’d like to see if personalization of forms makes a difference and what tools you would use to do that. – Menno
Credits:
Presenters
Ben Huppertz
Austin McCraw
Jon Powell
Writers
Austin McCraw
Jon Powell
Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe
Technical Production
Steven Beger
Selena Blue
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett