MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief. Our focus in most of those articles has been optimizing PPC campaigns in general or…

We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In a previous report, we looked closely at optimizing sites to achieve a high Google…

We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…

In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia How has Google AdWords improved? Does it still represent the leading source of high-quality…

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

We recently released the recording of our Ideal Subscription Path clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?csw RealMedia:…

At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…