Digital Advertising

Affiliate Marketing

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Test Number: #090503-AP Word Count: 6500+ Focus: 8 Questions Can affiliate programs still be effective in the Post-Dot-Com-Crash era? How much can you depend upon affiliates for the growth of your business? What is a good…
SEO

Google PageRank

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Test Number: #060503-SE Word Count: 4200+ Focus: 9 Questions How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.) How can you use Google PageRank to reduce your overall…
SEO

Google PageRank Tested

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We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal? If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…
Digital Analytics

Web Metrics

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Test Number: #040502-SE Word Count: 3800+ (16 pages) Focus: 9 Questions How can you lose money even if your basic calculations are correct? (It is easier than you think.) How can you keep from miscalculating the cost of…
Value Proposition

Web Metrics Tested

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In this section, we move from data to analysis, from theory to practice. We focus on just two key spreadsheets, and two key lists. How can you keep from miscalculating your ROI -- and seriously losing money? (6 Common Mistakes) Consider…

Web Metrics Tested

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SECTION 2 is focused on METRICS -- that is how to measure your website activity. The next report is focused on ANALYTICS -- that is how to apply your metrics in a practical way to your marketing. Let's begin with a vital question. What…
Digital Analytics

Web Metrics

Editorial Staff 0
MARKETING TRACK - Step 3 Topic: Web Metrics Pt.1 — We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. Test Number: #030202-WA Word Count: 6300+ Focus: SECTION 1 (Five…