Google Adwords Select

MARKETING TRACK - Step 2 Topic: Google Adwords Select — We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Test Number: #080502-SE Word Count: 4040+ Focus: 10 Questions How can you use the Google…

Google Adwords Select Tested

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

Overture Tested

MARKETING TRACK - Step 1 Topic: Overture Test Number: #060102-SE Word Count: 4040+ Focus: 6 Questions Is it (really) becoming more difficult to purchase affordable search terms on Overture? Can you still generate revenue…

Email Capture Popups Tested

So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy? Retailers, Publishers, Consultants... here is what we have…

Site Design

Test Number: #112501-SD Word Count: 3450+ Focus: 11 Questions How can you study your customer service metrics to learn whether or not your homepage is appealing to the right prospects? How can you keep your home page from…

Site Design 2 Tested

So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…