Site Design
Test Number: #112501-SD
Word Count: 3450+
Focus: 11 Questions
How can you study your customer service metrics to learn whether or not your homepage is appealing to the right prospects?
How can you keep your home page from…
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Site Design 2 Tested
So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site?
Researchers at…
The Order Process Tested
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Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…
Site Design
Test Number: #112501-SD
Word Count: 3675+
Focus: 10 Questions
How does home page design impact the visitor penetration ratio?
How does the visitor penetration ratio affect site revenue?
How does featuring a product on…
Site Design 1 Tested
So how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site?
Researchers at…
Marketplace Manager
We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.
In the July Edition of the Journal, we posed a thought provoking question:…
Opt-In List Builder
Test Number: #100501-EZ
Word Count: 3100+
Focus: 14 Questions
Why do so many marketers publish an ezine?
How does the List Builder Program work?
How fast can you expect the The List Builder Program to generate…
Opt-In List Builder Tested
So do we recommend the List Builder Program? Is it an effective way to grow your list? We tracked 1082 of our original 1600+ names to determine the following:
The unsubscribe ratio
The undeliverable ratio
The secondary…
The Order Process Tested
Test Number: #090501-SD
Word Count: 3300+
Focus: 17 Questions
What percentage of sales are we losing in the order process?
What is happening to these "almost buyers" after they abandon the shopping cart?
Why are we…
The Order Process Tested
In 1937, retail visionary Sylvan Goldman invented the shopping cart. It was not an instant success. Customers were confused. Just how was a shopper supposed to use this new, state-of-the-art contraption?
Mr. Goldman was not daunted.…