MarketingExperiments - Research-driven optimization, testing, and marketing ideas

You can get instant access to all of the data in the Marketing Experiments Journal... to learn more, click here. Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…

Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…

So how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…

So do we recommend the List Builder Program? Is it an effective way to grow your list? We tracked 1082 of our original 1600+ names to determine the following: The unsubscribe ratio The undeliverable ratio The secondary…

Test Number: #090501-SD Word Count: 3300+ Focus: 17 Questions What percentage of sales are we losing in the order process? What is happening to these "almost buyers" after they abandon the shopping cart? Why are we…

In 1937, retail visionary Sylvan Goldman invented the shopping cart. It was not an instant success. Customers were confused. Just how was a shopper supposed to use this new, state-of-the-art contraption? Mr. Goldman was not daunted.…

Test Number: #080501-SD Word Count: 3400+ Focus: 12 Questions How well did our 4 test sites perform? How important is it for your site to be compatible with the different browsers and operating systems? How can you use…

If you've read this far, then it is time we address solutions. Here are key questions and answers that should help you to apply this experiment's findings: Which screen resolutions are being used by your site visitors? This table…