Digital Advertising

DealTime

Editorial Staff 0
MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…
Value Proposition

DealTime Tested

Editorial Staff 0
In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…
Value Proposition

Google Adwords Select

Editorial Staff 1
MARKETING TRACK - Step 2 Topic: Google Adwords Select — We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Test Number: #080502-SE Word Count: 4040+ Focus: 10 Questions How can you use the Google…
SEO

Google Adwords Select Tested

Editorial Staff 0
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…
Digital Advertising

Overture Tested

Editorial Staff 0
MARKETING TRACK - Step 1 Topic: Overture Test Number: #060102-SE Word Count: 4040+ Focus: 6 Questions Is it (really) becoming more difficult to purchase affordable search terms on Overture? Can you still generate revenue…
Lead Generation

Email Capture Popups Tested

Editorial Staff 0
So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy? Retailers, Publishers, Consultants... here is what we have…