MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Read three excerpted case studies covering campaigns utilizing testing, website optimization and establishing value proposition.

Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? Tammy Everts, Senior Researcher, SOASTA talks about her recent research on the correlation between page load times and…

When your digital media business depends largely on page views, a 74% increase in those page views means a lot. Here's how the digital media team at Car & Driver did it.

By simply directing visitors to the content they wanted, this healthcare company generated a 52% increase in clickthrough to a key page in their funnel.

Does UX really make that much of a difference? Bryce Miller of MasterControl, an enterprise quality management software company, has measured it. It generated a significant result...

How do you take the MECLABS conversion heuristic and create a feasible optimization and testing plan? This infographic walks you through the process step-by-step.

…they make changes to thought sequences. This article shows how the most advanced optimization experts optimize for their customers.

Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans. In this post, we take a look at a basic data story to extract some larger principles…