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Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.
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Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. In this post, Ward describes an…
Email Marketing: Test ideas for five types of email
Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.
Repeatable Brand Strategy
What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage?
As marketers, our primary…
How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using…
In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.
Digital Marketing: 3 test ideas to optimize your incentive offers
There are countless types of incentives used to influence customers on the edge of converting, whether that’s making a purchase, filling out a lead gen form or some other conversion. In this MarketingExperiments Blog post, we review three…
Customer-centric Marketing: How market research and listening to customers informs website…
This week, our sister company MarketingSherpa has a team of reporters at IRCE 2016, hosting the official Media Center of the ecommerce event. Courtney Eckerle, Senior Managing Editor, MarketingSherpa, sat down with Matt Clark, Global Head…
Eight Lessons from the Father of Data-obsessed Marketing
With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…
Exploring Online Shopping Behavior: How website characteristics affect likelihood of purchase and…
How do characteristics of ecommerce websites affect visitor shopping behavior and likelihood to purchase? Despite the multitude of different ecommerce types and website design features available, a recent study finds some general principles…
The Difference Between Marketing and Advertising (and Why It Matters)
Advertising and marketing. We throw these words around every day without really think of their meaning and relationship. Step back from your ever day challenges for just a moment, and think a little deeper about the practice you engage in…