MarketingExperiments - Research-driven optimization, testing, and marketing ideas

I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from college. Hiring at every company in the country had all but stopped. And at the time, it seemed like there was no hope for anyone…

The developers were behind the game Air Patriots on almost every mobile app store talk about 5 a/b tests they ran inside their app and what they learned.

Read three excerpted case studies covering campaigns utilizing testing, website optimization and establishing value proposition.

Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? Tammy Everts, Senior Researcher, SOASTA talks about her recent research on the correlation between page load times and…

When your digital media business depends largely on page views, a 74% increase in those page views means a lot. Here's how the digital media team at Car & Driver did it.

By simply directing visitors to the content they wanted, this healthcare company generated a 52% increase in clickthrough to a key page in their funnel.

Does UX really make that much of a difference? Bryce Miller of MasterControl, an enterprise quality management software company, has measured it. It generated a significant result...

How do you take the MECLABS conversion heuristic and create a feasible optimization and testing plan? This infographic walks you through the process step-by-step.