The Best Conversion Rate optimizers do NOT make changes to webpages…
…they make changes to thought sequences. This article shows how the most advanced optimization experts optimize for their customers.
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Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find…
Getting an essential decision from a manager, client, or business partner to go your way can be vital to the ultimate success of your marketing plans.
In this post, we take a look at a basic data story to extract some larger principles…
Selling the Click vs. Selling the Product: Which strategy is more effective for a text-based PPC ad?
Ad text optimization can drive massive ROI. Here's how one text ad generated a 102% increase in conversion for an event-based organization.
Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. In this post, Ward describes an…
Email Marketing: Test ideas for five types of email
Stumped for an idea for your next email marketing test? Take a look at some examples for different types of emails, get some new hypothesis ideas, and test them against your control.
Repeatable Brand Strategy
What is it that makes some brands timeless and successful and makes others forgotten overnight? What if you could bottle up whatever that is and apply it to your own brand for sustainable competitive advantage?
As marketers, our primary…
How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using…
In 1954, Phillip Morris created the Marlboro Man. The company used a repeatable strategy that is based on Aristotle's writings, which marketers can still use today.
Digital Marketing: 3 test ideas to optimize your incentive offers
There are countless types of incentives used to influence customers on the edge of converting, whether that’s making a purchase, filling out a lead gen form or some other conversion. In this MarketingExperiments Blog post, we review three…
Customer-centric Marketing: How market research and listening to customers informs website…
This week, our sister company MarketingSherpa has a team of reporters at IRCE 2016, hosting the official Media Center of the ecommerce event. Courtney Eckerle, Senior Managing Editor, MarketingSherpa, sat down with Matt Clark, Global Head…
Eight Lessons from the Father of Data-obsessed Marketing
With digital marketing comes data. Lots and lots of data to learn from. But taking a rigorous approach to marketing is nothing new. In fact, we can learn a lot by seeing how lessons from one of the pioneers of advertising can be applied…