Discover What Really Works In Optimization

Does Fear-based Marketing Work?

Editorial Staff May 19, 2016 2

As marketers, we are often taught to identify and tap into the pain points of our customers. But once we pinpoint these sources of customer anxiety, how should we proceed? Should we attempt to alleviate this stress through encouragement or…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Setting the Right Tone: Two key principles to build positive customer momentum

Paul Cheney May 19, 2016 0

Follow these two key principles to better connect with your prospect and build positive customer momentum.

Conversion Marketing

Customer-centric Marketing: 3 landing page pitfalls to avoid

Ken Bowen May 16, 2016 0

Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.

Social Marketing

Content Marketing: Testing the lifetime value of a blog post

Ken Bowen May 12, 2016 1

Though we all have our own unique blogs, with unique audiences, unique promotional tactics, and unique multipliers, if there’s one thing that a recent study from IZEA proves, it’s that our blogs may have even more lasting value than we…

A/B Testing

2015 Year in Testing: Lessons on value copy and friction

Micah Shull May 9, 2016 0

As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

Value Proposition

Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Daniel Burstein May 5, 2016 0

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

Email Marketing

Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part…

Selena Blue May 2, 2016 0

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…

Email Marketing

Email Marketing: 9 testing opportunities to generate big wins on your next email test [Part 1]

Selena Blue Apr 28, 2016 0

Social Marketing

Transparent Marketing: Research into social media marketing reveals surprising consumer discovery

Daniel Burstein Apr 25, 2016 3

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…

Digital Subscription Optimization

Digital Subscriptions Boosted

Editorial Staff Apr 21, 2016 0

While conventional wisdom can sometimes be that the vast majority of customers would never consider paying for digital newspaper content, the results of the survey were heartening for anyone running a subscription-based business. Forty-one…

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