Peg Davis 63 posts 0 comments

Budgets are tight. Bosses are telling their employees that "nice-to-do" conferences and non-essential training and travel are out until further notice. So here are two things to consider when deciding how best to spend that tight marketing…

Those who regularly attend our Webinars and read our briefs might enjoy seeing pictures of the talented team behind the voices and the research. These pictures were taken last month at the MarketingSherpa email summit in Miami. MECLABS CEO…

Pay-per-click metrics can vary a great deal between seasons. With the economy now slumping, it’s even more important to keep your supply, ad budget, and marketing sides synched with seasonal demand. Need a surefire way to do that? Put…

After our Feb. 20th Webinar where we optimized five Landing Pages submitted by our subscribers (you can read the journal brief here), we got several suggestions like this for future topics: “Linking emails to Landing Pages. What you should…

Millions of households are just saying no to tons of printed catalogues and other direct mail (the average household receives about three catalogues per week according the U.S. Postal Service). According to a Feb. 6, 2008, article in the…

Top marketers presenting their case studies at the MarketingSherpa Email Summit in Miami last week included Matt Griffin of the Boston Celtics. Though the Eastern Conference-leading Celtics probably don’t have this problem right now, the…

Here’s what the top marketing and research directors at MECLabs came up with on Tuesday afternoon, after three intense days of slicing, dissecting, analyzing, and optimizing email and landing pages at the MarketingSherpa eMail Summit in…

Pam McHugh, General Manager, U.S. Operations and Research, Mintel International said this morning at the MarketingSherpa eMail Summit in Miami that 1000 consumers recently surveyed by Mintel found only 26% of personal business email…

Day 2 of the MarketingSherpa Email Summit here in beautiful Miami brought real-live experiences from an impressive range of companies. Bottom line? Better know your customers and what they like and need instead of blasting them with generic…

It was interesting, intense, tough, and at the end of the day, very rewarding. The MarketingExperiments optimization team condensed 7 weeks of email optimization coursework into one day with a one-hour test. Those who started the nine-hour…

We received a nice note last week from Eric Stevenson, who runs AXcess News. Eric submitted his co-brandnews.com Landing Page for live optimization at our last Webinar on Feb. 6th, and immediately began implementing our suggestions:…

There was a TV ad that ran years ago. Though the product being flogged has been lost in the sands of time (the sands in my mind, anyway), the tag line was “Always buy the best and you’ll never be disappointed.” Research published last…

The Landing Page optimization advice in our next free brief is too good to save till Monday's email, so I’m going to give you a couple of thousand dollars worth today. Jimmy Ellis’s, Aaron Rosenthal’s, and Flint McGlaughlin’s analysis of…

I was really impressed by both the number of attendees and the quality of the questions and professional opinions we received from our audience yesterday at the “Optimizing Your Landing Pages” Webinar. We had over 1,200 marketers register…

We received several requests for more information on price testing subscriptions after our last Web Clinic on finding ideal price points. Let me start by reviewing the concept of Price Elasticity of Demand (Ed), a measure of how much…

Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…

According to a New York Times article last Thursday, WalMart’s CEO said the company will start making their suppliers meet strict energy use and ethical standards as well as ensuring their own stores are as energy-efficient as possible.…

Consumers trust what their peers say about your business, your product, your service, more than they trust you. If you haven’t looked at consumer reviews of your product or service lately, better man-up and face your public: Negative…

Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing Association on Thursday 1.17.08 missed a great opportunity to hear him expound on what MarketingExperiments’ analysts and staff named…

As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but…