MarketingExperiments - Research-driven optimization, testing, and marketing ideas

When you are making a purchase online and come to a page in the shopping cart where they ask you to enter a discount code or coupon code, how do you feel? If you have a code, you probably feel quite good. If you don’t, you’ll likely feel…

One of our subscribers wrote in with this question about page layout: "We are at the early stages of building a new site. Of course, we've looked at all our possible competitors' sites. It seems like most companies follow the same plan.…

An MEC reader wrote in response to The Power of Small Changes: I enjoy reading your newsletter. I'm new to A/B testing (and the math too)...what confidence interval do you accept as reasonable? I wanted to point out that Test #1 is not…

How can one combat click fraud when running PPC campaigns? How can you minimize the chance of being targeted? And how can you find out if you have already been paying for fraudulent clicks? Suspecting we had been a victim of click fraud…

Authentic blogging can bring you extraordinary exposure and rewards. Contrived, sneaky blogging probably won’t. What is authentic blogging? In the case of company blogs, a simple way to picture it is like this: Lock all your PR and…

One of the frustrations of launching a new web site, or blog, is the time it takes to attract serious organic search traffic. When you launch with a new domain, you know it’s going to take a while before the search engines start indexing…

In response to Wednesday’s teleconference call, one of our listeners, Michael Madden, wrote in with an interesting question: “How do new businesses determine their core value proposition since most of that discovery lies ahead? With my…

In today’s Washington Post there is another article on click fraud, pointing to both Google and Yahoo! This quote gets to the heart of it: ”After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that…

Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been received. So from time to time we ask our listeners to let us know how we did. Without some feedback, we feel we are flying blind. We…