MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply to attract search engine traffic and make money from PPC ads. In that post we anticipated that Google, Yahoo! and others…

So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week. We agree. All too often marketers stagger from one marketing “event” to the next, without having a clear plan, or integrated system in place. This is…

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

Martin Lindstrom has written an interesting piece on branding. He talks about three rocks, of similar appearance...one from his garden, one from the Berlin Wall and one from the moon. Same looking rocks...very different cash values. I…

Seth Godin is a strong proponent of big ideas. He likes it when smart insights takes a company into territory that is way beyond the ordinary. So it was interesting to see his post this morning about the value of process. He argues that…

There’s an interesting article in Advertising Age which looks at the failure of large companies to use keywords in their broadcast and print campaigns. The ideal scenario is that a TV commercial would repeat a certain keyword sufficient…

In her opening remarks at the MarketingSherpa Email Summit in Chicago Anne Holland put up a few slides to show how email marketing continues to be a force online, in spite of the much publicized problems of deliverability and spam. Dr.…

At Marketing Experiments we have done plenty of research on the topic of click fraud. Companies hire low-wage surfers to click on competitive ads, thereby spending the competition’s budgets on useless clicks. Software is developed to do…