MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

In the world of optimization and the search for increased revenues, it is tempting to create our site pages in a way that deliberately “pushes” readers in one single direction. Our own optimization tests have shown time and again that by…

Our last clinic was on the topic of Landing Page Optimization. The response was extremely positive and after the close of the clinic we received dozens of emails from attendees who wanted us to critique their landing pages. As a result, we…

There’s a wonderful post and image over at the Church of the Customer blog. It points out that the Hilton Hotel online reservations service is not available between 2:00AM and 6:00AM. It seems their computer systems need a little shut-eye…

When testing, the validity of the data is a function of the how much a difference there is between your results, and the sample size. Simply put, if you have a larger variance between two results, then you will need a smaller sample size…

What are eco-ads? They spring from marketing strategies, often within large corporations, which address the need to present companies as being friendly towards the environment. Companies recognize that many of their customers are concerned…

Here are some interesting figures from a story on InternetRetailer.com Visitors returning to a web site are eight times more likely to make an online purchase than new visitors, according to new data from WebSideStory Inc. During the first…

Here’s another question that came in a few days ago. Someone wanted to know what the best practice is for changing the color or appearance of a text link after it has been clicked. Our Director Optimization, Jimmy Ellis, wrote up this…