MarketingExperiments - Research-driven optimization, testing, and marketing ideas

According to Steve McKee in a recent Business Week article there are five words that you should never use in an ad. Here is his list: Quality, Value, Service, Caring & Integrity. He makes some reasonable points. He reminds us that…

We have spoken about the need for transparent marketing a number of times in this blog. Then yesterday a surprise mention in a different blog raised the issue of transparency and authenticity with regard to the home page of one of our own…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

We have written before about the importance of identifying and communicating a unique value proposition for your business and web site. Having a strong value proposition is usually the most important factor in determining the success of…

In a previous post I talked about our research findings on choosing a strong product or domain name. In general we found that you are better off choosing a domain name or product name that is descriptive and, if possible, includes at least…

In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content designed to make money by hosting PPC ads, or by making a percentage on affiliate relationships. The web is awash with…

More and more sites now try to capture visitors’ email addresses on the first page...whether it’s the home page or a landing page. Why? So that if that visitor doesn’t complete a purchase or registration of some kind during that visit, you…

As you may already know, we have been busy working on a series of certification programs. The first one, which started in April – and we’ll be running it again, starting in June – is the Foundations of Online Testing course. During the…