MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In a recent New York Times article new figures are in on projected spends across the major TV networks. The figures are down again, and everyone seems to be pointing the finger at new media. It’s understandable that budgets are being moved…

As online marketing becomes more and more complex and competitive, so too does the need to test. If you don’t test, how do you know how much money you are leaving on the table? How can you know the true potential of your business online if…

Over the last several months we have gone through our research data and found that offline support of web sites can make a significant impact not only on site traffic, but also on conversion rates. In one set of results we saw how press…

Please download the Essential Metrics dashboard tool here NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the…

We are working right now on our next teleconference clinic. It’s on the topic of web site metrics. As we study the various PPC reporting tools, and a variety of web analytics services, it becomes more and more apparent that inaccuracies…

As online marketers we often pay lip service to “meeting customer needs”. In fact, we have a whole slew of jargon to describe our apparent efforts to serve our prospects and customers. Now compare your own emphasis on what customer want to…

As I mentioned a couple of posts back, we are putting the final touches to the content for tomorrow’s teleconference call, Essential Metrics for Online Marketers. Late yesterday we added some new data for the call, based on an experience…

A recent article in AdWeek shows just how slow most online marketers are to catch up with the potential of emerging media. Here, in part, is what the article says: While in-game advertising and advergaming has received much attention, 72…

According to Steve McKee in a recent Business Week article there are five words that you should never use in an ad. Here is his list: Quality, Value, Service, Caring & Integrity. He makes some reasonable points. He reminds us that…