MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…

In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered…

If you work in the online world you can hardly have missed all the latest talk about using video and video clips to promote products and services. Suddenly, video clips are the way to go. And every marketer’s dream appears to be based on…

NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…

During a preliminary study of the use of video as a marketing tool, we have found that the use of video to market a product or service may actually help increase conversion. In addition, we are finding that using short video clips to…

One of the students from our Online Split-Testing Certification Program recently asked us for some clarification on the meaning of the term, Selection Effect. If this sounds like a bit of a gray area to you as well, here is the answer we…

We are working right now on our next free teleconference call, scheduled for August 9th at 4:00PM EST. We’ll be presenting a merchandising calendar for the last five months of this year, with particular emphasis on the last eight weeks…

NOTES: These are the notes for our interactive July 26 clinic on The ROI on PPC vs. Affiliate MArketing. The recording of the event will be posted here in a few days. Which gives the best return on your investment - Pay per Click…

During our teleconference call on Wednesday we were talking about how it is becoming harder to maintain a strong ROI with many PPC campaigns. Increased competition is perhaps the major factor in reducing the profitability of campaigns which…