MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In a recent article in the Wall Street Journal it is said... “Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don't need to…

Currently we are working on our next teleconference clinic. Here’s the topic: The ROI on PPC vs. Affiliate Marketing: Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?…

NOTES: These are the notes for our interactive July 12 clinic on Testing the Effect of Urgency on Landing Pages. The recording of the event will be posted here in a few days. How to create real urgency and increase conversion rates. We…

Text has been the backbone of the web since its inception. Moving graphics and fancy animations have done their best to distract visitors’ attention away from the words, but with little success. However, what about video? Here’s a passage…

As you may know, at 4:00PM today we are conducting our free teleconference call on the topic of "Testing the Power of Urgency on Offer pages". If you have not yet signed up for the call, please do so now:…

In Wednesday’s teleconference call we’ll not only be talking about direct urgency, such as the use of deadlines on offers, but also about implied urgency. Here’s just one example of implied urgency... “Get it first” appeals to…

As many of you know our teleconference call scheduled for this week was postponed until next Wednesday. The July 4th holiday got in the way more than we had anticipated, with many of our subscribers away for long weekends. The extra time…

Some blogs are overtly commercial. Most are the editorial writings of individuals. And unless it is abundantly clear that a blog is commercial in nature and purpose, we expect that the views expressed be those of the blogger. In fact, the…

We have all seen those offer pages online which include some kind of deadline. “Save 25% if you buy before midnight today!” Or, “Only 15 remaining...buy now!” Adding urgency to a sales page works. There is no doubt about that. However,…