MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Most marketers understand the importance of online testing. But how can one best convince senior management? While online marketers in large and medium-sized companies and organizations know from case studies and other published data that…

A recent article in BrandWeek goes over some research from Jupiter Research in which the data suggests that people have a very low level of trust in information they find in blogs, forums and social networks. This comes as something of a…

We published a brief on this topic back in 2004 and decided it was time to run a new series of tests to find out what kind of ROI you can expect to achieve with the smaller PPC engines. That is to say, not Google, Yahoo Search Marketing or…

Following is a PDF of the Presentation from yesterday's research call: Video for the Web 3.0 - Research Project Overview It will give you an overview of what we went over, in case anyone missed it. Also, you can click here for the audio:…

We do not know exactly how many times these videos have been viewed or passed around. They are (in our opinion) great examples of large corporations creating and then using them to market virally over the internet. Making a video, even one…

Here's a test of your online marketing skills… The topic of our free webinar this Wednesday is “Optimizing Free Trial Offers”. We thought it might be interesting to give you a preview of two of the pages. One page is before optimization,…

We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…