MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We are pleased to announce that we recently acquired MarketingSherpa. Here is a press release that includes more information: We are getting alot of positive feeback on this acquisition and are glad you are all as excited as we are...…

The short answer appears to be -- Yes. In a recent set of tests, in which we distributed 28 short, entertaining video clips through YouTube and Google Video, we converted almost 1.5% of viewers into subscribers. That may not sound like a…

Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…

That is to say, if you create a video clip to run on TV, will it be received just as well on the web or on a mobile device? Marketers everywhere might hope that the answer to this question is yes. It would certainly cut down on budgets…

Web page designers and writers often struggle between loading a page with plenty of information and choices, or keeping it clean and simple. Which approach works best and gives you the best conversion rates and highest revenues? Should…

This is a big question with serious implications for online retailers in the months before the holiday buying season. A recent article at Clickz throws some light on this topic. Here is an excerpt: The study looks at traffic and…

For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…