MarketingExperiments - Research-driven optimization, testing, and marketing ideas

By Gaby DiazStrategy Analyst, Marketing Experiments The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…

By Jimmy EllisDirector of Optimization Research, Marketing Experiments Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…

By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…

By Bob Kemper Director of Operations,Marketing Experiments Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…

By Mike Clowe Research Analyst,Marketing Experiments How important is it to provide credentials on the Web? The Web is an essentially anonymous media. Businesses claim to be whatever they want, many times without any proof at all. In…

By Bob Kemper Director of Operations,Marketing Experiments When you visit many websites, contextual advertisements gaudily frame the content that you came to find. They form banner ads at the top or towers along the sides and seem to…