Discover What Really Works In Optimization

How much should I spend on PPC Advertising?

MarketingExperiments Dec 20, 2006 0

“How much of my marketing budget should I allocate to Paid Search advertising?” This question must be answered by every business leader who sells or advertises products or services online. While each business is different, there…

Conversion Marketing

Does a Video Offer Increase or Decrease Conversion?

MarketingExperiments Dec 18, 2006 0

We were surprised (as we sometimes are during tests) to find that a newly designed offer page advertising an online subscription product which included a video from the founder of the company, explaining the product, converted much lower…

Digital Advertising

Optimizing Free Trial Offers

Editorial Staff Dec 15, 2006 0

Can copy and design changes alone significantly lift the performance of free trial offer pages? Many online services offer a free trial as their primary incentive to attract new subscribers. Generally, a free trial offer works well.…

How can I decide what to test (next)?

MarketingExperiments Dec 13, 2006 0

The following inquiry from a subscriber reflects a question that eventually faces everyone who embarks on the journey of Online Marketing / Online Testing. It is the question “How can I decide what to test?”, and the…

Is Multivariate Testing Different Enough (or Large Enough) to Warrant a Unique Job Description?

MarketingExperiments Dec 8, 2006 0

A subscriber recently wrote to us with the following question regarding multivariable (a.k.a multivariate) testing and organization structure. Below are our thoughts. What is your organization doing? Question: With…

Black Friday Blues Need Not Spoil Your Holiday

MarketingExperiments Dec 6, 2006 0

The day after Thanksgiving is when retailers traditionally are considered to have covered their annual expenses and be operating on profit. Hence the term “Black Friday” in reference to black ink on financial reports. It is also…

Digital Advertising

Small PPC Search Engines Revisited

Editorial Staff Dec 1, 2006 0

Can online marketers achieve a worthwhile return on investment with smaller PPC engines like Kanoodle, Miva and others? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

Paid Search and Landing Page Selection

MarketingExperiments Dec 1, 2006 0

We received the following inquiry from a subscriber and the question is one that affects many professional marketers who utilize paid search. Question: Most accounts I am working on use the current website and leave it to the account…

Conversion Marketing

Sense of Urgency

MarketingExperiments Nov 29, 2006 0

Does using urgency in an order process increase conversion and drive more sales? Whether you are a car dealership buying time on television to announce offers and discounts on all vehicles purchased before a particular date, or you're an…

Social Marketing

Can viral video clips drive targeted traffic to your web site?

Editorial Staff Nov 14, 2006 0

Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

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