MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We’re all familiar with friction as the force that tends to slow down moving objects. The amount of friction an object experiences is a factor of the medium through which it is moving. Well, we can think of the movement of visitors…

Sounds a little scary. The point is that any online sales page, or sequence of pages, includes some friction. That is to say, there are elements on every page that will slow down your visitors, make them pause, or maybe even result in a…

If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search. But if you think it’s tough having your…

By Gaby DiazStrategy Analyst, Marketing Experiments The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…

By Jimmy EllisDirector of Optimization Research, Marketing Experiments Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…