Email Marketing

Email Marketing Tested

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We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles…

The Importance of Site Metrics

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By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…

Website Usability Testing

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By Bob Kemper Director of Operations,Marketing Experiments Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…
Digital Advertising

Online Ads Tested

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We examine research findings to discover which ads perform better, those that "stand out" from host site content or those that "blend in". EDITOR'S NOTE: This Research Brief was also presented as a live Web clinic. You can download…
Value Proposition

Optimizing Site Design

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We examine how technology itself can present barriers to conversion. The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for…
Value Proposition

Optimizing Site Design

Editorial Staff 0
We examine how reducing customer anxiety by matching your site's appearance to prospects' preconceptions and expectations increases conversion to sale. EDITOR'S NOTE: This is a 1,500-word version ("Brief") of a 10,000-word live…

MySpace Suing over Social Network SPAM

MarketingExperiments 0
MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…