Discover What Really Works In Optimization

Landing Page Optimization Tested

Editorial Staff Jul 16, 2007 0

EDITOR'S NOTE: We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Creating Effective Incentives We are all familiar with the concept of using incentives,…

Conversion and Incentive

Frank Green Jul 3, 2007 0

The most underused and powerful incentive is free shipping. People hate to pay shipping and always think you’re making money on those costs. Our upcoming brief on incentives shows you the science, the math, and the art of using incentives.…

Friction: Are your webpages rubbing customers the wrong way?

MarketingExperiments Jul 2, 2007 0

We’re all familiar with friction as the force that tends to slow down moving objects. The amount of friction an object experiences is a factor of the medium through which it is moving. Well, we can think of the movement of visitors…

Value Proposition

Landing Page Optimization Tested

Editorial Staff Jun 27, 2007 0

We approached the study of Friction by asking and then answering the following three key questions: The Questions: What is sales process Friction? How does Friction in the sales process affect conversion? And, most importantly…

Social Marketing

Harnessing Social Media

Editorial Staff Jun 14, 2007 0

EDITOR’S NOTE: You can listen to a recording of the clinic by using the link below. Harnessing Social Media Web 1.0 was the Web in its infancy, its first developmental stage. “Web 2.0” was coined by O’Reilly Media in 2004.…

Scissors, Grease, Friction & Conversion Rates

Nick Usborne Jun 8, 2007 0

Sounds a little scary. The point is that any online sales page, or sequence of pages, includes some friction. That is to say, there are elements on every page that will slow down your visitors, make them pause, or maybe even result in a…

Email Marketing

Landing Page Confusion

Editorial Staff May 21, 2007 0

We examine research findings to discover what factors determine the efficacy of online marketing email copy. Which will perform better, a landing page that has one clear objective or one that has multiple objectives? As marketers,…

Value Proposition

Landing Page Optimization Tested

Editorial Staff May 9, 2007 0

We examine research findings to discover what factors determine the efficacy of online marketing email copy. We examine research findings to discover what factors reduce “bounce” rate and keep visitors continuing through the…

Email Marketing

Email Marketing Tested

Editorial Staff May 2, 2007 0

We examine research findings to discover what factors determine the efficacy of online marketing email copy. EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential…

Comparison Shopping Gets Granular

Nick Usborne May 1, 2007 0

If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search. But if you think it’s tough having your…

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