MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated landing pages submitted to us from our journal subscribers. If you participated, you might have noticed that with every Website…

So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp message. You’re always in the top 10 search results, and your Incentives and Friction control make doing business with you as…

You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…

We just received confirmation of a 133% increase in conversion for a recently completed test. It's one of hundreds of positive results we’ve seen by testing “calls to action” but only the second time we’ve seen it happen “on accident”…

In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…

Quick now, before the marketing hype subsides: Are most of the widget and gadget apps offered by SocialMedia, Google and Slide.com the new, killer way to reach the upscale audience in social networks who are bailing out of old-school media…

Step one: Set up a free, easily accessible virtual world (VW) where girls can play with virtual dolls. Step two: Purchase a truck-full of rakes and a heavy duty forklift for the cash that’s going to pile up, sit back in your late 18th…