MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Today the blog's about online search. Searching for aviator Steve Fossett that is. If you’ve been incommunicado for some reason for the past two weeks, aviation pioneer and record holder Steve Fossett disappeared in the Nevada desert 11…

A book called CMO Thought Leaders: The Rise of the Strategic Marketer, published recently by global conglomerate Booz Allen Hamilton, uses interviews with CMOs and other marketing experts to scope the sea-changes successful marketers will…

It’s a good time to be in the ultra-personal, targeted ad business: Sexy, sultry behavioral marketing has AOL, Time-Warner, Yahoo, Google, and Microsoft all digging deep in Nomex-lined pockets to ensure they have a zaftig-share of…

Local newspaper ad revenue is shrinking dramatically. Ask any sales executive at any old style paper and they’ll confirm it. If they’re a friend, I suggest you have a hanky, a shoulder, and maybe a martini ready for them before you ask.…

Ultra-personal ad floggers promise to push hand-crafted, micro-targeted messages to all of your subscription media, whether you want them or not. Local, mobile search, “LoMo” for short, is the other side of the coin in this new,…

“Extremely targeted advertising will become indistinguishable from content.” Nicholas Negroponte, Being Digital, 1995 Targeted ads are in your email, on your search pages. Companies already track your habits and push selected ad content…

If you have any of the latest versions of SKYPE installed on your computer you may have noticed a little feature that converts any phone number on any website you may be browsing into a clickable phone number. The way it works is that it…