MarketingExperiments - Research-driven optimization, testing, and marketing ideas

As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but…

While researching last week’s MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still…

To gather insights for our next free Internet marketing Web clinic, I recently conducted a short poll of MarketingExperiments analysts and managers involved in our science and research activities. I got an excellent response rate (63%). I…

It’s amazing just how much data, just how many test findings we’ve packaged for our subscribers over the past year: 19 free Web clinics were produced, chock full of news everyone can use for Internet marketing —Web page optimization, PPC,…

It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here at MarketingExperiments ask a company to provide a value proposition for a webpage that we are trying to help them optimize,…

The latest data are in and it appears to confirm our previous finding: Marketers just don’t do well at all when using intuition to pick what works best when it comes to Web optimization. Yet the very nature of Web site and email…