MarketingExperiments - Research-driven optimization, testing, and marketing ideas

I’ve blogged before about what I call “ultra-personal” marketing and what others call hyper-targeted: using personal information gathered either overtly from millions of social media site profiles or covertly from cookies that track your IP…

If the media are right, many employers many not see as much productive output from their computer-bound employees today, Black Monday. Online shopping today is supposed to be the equivalent of millions of Americans shopping downtown, at…

I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has been helpful for formulating better value propositions. One really good question that has been asked so far is, “What do I…

When’s the last time you read consumer reviews about your company, products, or services? What about your environmental record, or the way you treat your employees and suppliers? Are you making the world a better place every day or are you…

I have some bad news and good news. The bad news is that you probably don’t have a good value proposition. I mean that in the nicest way. But really, the more I learn about value propositions, the more I realize how many companies don’t…

MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…

The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated landing pages submitted to us from our journal subscribers. If you participated, you might have noticed that with every Website…

So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp message. You’re always in the top 10 search results, and your Incentives and Friction control make doing business with you as…