MarketingExperiments - Research-driven optimization, testing, and marketing ideas

For the past two years, this blog has featured several contributors and a variety of voices. And in the months ahead, we’ll be doing even more -- with the blog, our Research Briefs, and our Web Clinics. You already know the Marketing…

Top marketers presenting their case studies at the MarketingSherpa Email Summit in Miami last week included Matt Griffin of the Boston Celtics. Though the Eastern Conference-leading Celtics probably don’t have this problem right now, the…

Here’s what the top marketing and research directors at MECLabs came up with on Tuesday afternoon, after three intense days of slicing, dissecting, analyzing, and optimizing email and landing pages at the MarketingSherpa eMail Summit in…

Pam McHugh, General Manager, U.S. Operations and Research, Mintel International said this morning at the MarketingSherpa eMail Summit in Miami that 1000 consumers recently surveyed by Mintel found only 26% of personal business email…

Day 2 of the MarketingSherpa Email Summit here in beautiful Miami brought real-live experiences from an impressive range of companies. Bottom line? Better know your customers and what they like and need instead of blasting them with generic…

It was interesting, intense, tough, and at the end of the day, very rewarding. The MarketingExperiments optimization team condensed 7 weeks of email optimization coursework into one day with a one-hour test. Those who started the nine-hour…

We received a nice note last week from Eric Stevenson, who runs AXcess News. Eric submitted his co-brandnews.com Landing Page for live optimization at our last Webinar on Feb. 6th, and immediately began implementing our suggestions:…

There was a TV ad that ran years ago. Though the product being flogged has been lost in the sands of time (the sands in my mind, anyway), the tag line was “Always buy the best and you’ll never be disappointed.” Research published last…