Discover What Really Works In Optimization

Measuring What Matters

Editorial Staff Apr 23, 2008 0

Today, ROI is everything – especially in a slumping economy. Are your current metrics giving you the full story? Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect are either misleading…

Conversion Marketing

Friction and Anxiety in your marketing process: defining the difference

Peg Davis Apr 22, 2008 18

Bob Walker, a frequent clinic attendee, recently emailed us a great question about Friction and Anxiety in the context of the MarketingExperiments Conversion Index, c = 4m+3v+2(i-f)-2a, where “f” stands for the element of Friction in the…

Metrics that matter — digging into the customer’s mindset

Hunter Boyle Apr 18, 2008 0

Did you catch our free Web Clinic on Wednesday? The topic was Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75% — and if you joined us, chances are you're already implementing new ideas and tools…

SEO

Blended search engine optimization (BSEO): Lead or get out of the way

Peg Davis Apr 17, 2008 0

Still sifting through plain old text search results? How old school of you. Apparently, “blended” search results are becoming all the rage for GenY, says a new iProspect study. That is, search results containing images, videos, news,…

Digital Analytics

Essential marketing ROI metrics: Picking the diamonds out of the rough

Peg Davis Apr 11, 2008 4

There’s a mountain of data available from your analysis tools (and you should be using more than one, by the way), but do you know where to find the real ROI gems? Are you creating a solid foundation for measuring your marketing efforts…

Value Proposition

Finding the Ideal Incentive

Editorial Staff Apr 11, 2008 0

The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum…

Value Proposition

How to avoid “customer/card not present” payment headaches

Peg Davis Apr 10, 2008 0

So you’ve got your Value Proposition honed like a Puukko knife and your landing page is optimized for a smooth, anxiety-free glide to the checkout. Now comes the scary part. The leap of faith that you, the “customer not present,” his bank,…

A/B Testing

What “ugly duckling” landing pages can teach us

Hunter Boyle Apr 8, 2008 4

Ever tested an optimized landing page that followed all the right tactics, dramatically improved the page’s look and feel, got kudos on all the internal previews – and still got trounced by the ugly duckling control page? All Web…

Social Marketing

Keeping it real … fake: Social media marketing “don’ts”

Peg Davis Apr 3, 2008 3

I got a shiny, snailmail brochure today touting a famous research organization’s upcoming workshop. One track offers expert advice on social marketing to “Generation Y.” According to the blurb, selling to this audience requires a…

Email Marketing

2D code: The next big pull for viral marketing campaigns?

Peg Davis Apr 2, 2008 5

According to a new Nielsen Mobile report, 90% of cell phone users with data services think pushing ads to their device is unacceptable. (Of course, irritation with the process didn’t stop half of those who had seen an ad from responding).…

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