MarketingExperiments - Research-driven optimization, testing, and marketing ideas

What can you do when your order path is eight pages long and "corporate headquarters" has strict policies that essentially tie your Web marketing hands behind your back? Fighting the system, or sulking around the office out and aggravating…

Marketers, we've got some good news: You don't need to fear the "fold" any longer. (Tell your designers, too.)

Dion Jones, director of online marketing for Richter7, center, reviews a landing page with Boris Grinkot, analyst, MarketingExperiments The test is over, the scores are in, and I'm happy to say that the vast majority of the students at our…

Until you are the best choice for your ideal customer, you do not deserve to exist in the marketplace. That was just one of the interesting suppositions the students of Dr. Flint McGlaughlin heard this morning during the first day of the…

As Managing Editor Hunter Boyle said a couple of weeks ago, we're test driving a new format that allows on-demand replay of our popular Web Clinics. Click here for the second installment of that test drive -- the complete audio and slide…

What's the best way to keep visitors on track, moving through extensive fields requiring personal information? At this week's Training and Solutions Session (TSS), our roundtable of optimization experts brainstormed ways to help a partner…

We know from a November 2007 BBMG survey that if products are of equal price and quality, consumers are more likely to buy from companies that: • Manufacture energy-efficient products • Promote health and safety benefits • Support fair…

Technically, this isn't a preview because our Web Clinic on optimizing eCommerce sites took place on Wednesday, May 7. But let's set the semantics aside. Thanks to your feedback, we'll soon be reproducing our Clinics in a new format that…

We all know how hard it can be to get caught up after a conference. Consider me guilty as charged. The 2008 Subscription Summit was packed with activity and information, and it's been a challenge distilling it into blog-sized chunks.…