MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research, ideas, and methods for optimizing headlines and subject lines ...

MarketingExperiments is hosting new Landing Page Optimization Workshops in Florida and California -- and we're extending a special invitation to our blog readers. Here's what you need to know ...

Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.

Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…

At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.

Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?

We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples: How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…