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Blogging our Landing Page Optimization Workshop — with a twist

Hunter Boyle Nov 17, 2008 0
For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…
Value Proposition

Ecommerce Holiday Playbook

Editorial Staff Nov 7, 2008 0
There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season. While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for…
Value Proposition

Clinic Notes: Optimizing your value proposition

Hunter Boyle Oct 21, 2008 4
Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...
Value Proposition

Powerful Value Propositions

Editorial Staff Oct 16, 2008 0
Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care…

Optimizing your value proposition — resources for today’s clinic and beyond

Hunter Boyle Oct 8, 2008 2
A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.
Lead Generation

A Proven “Playbook” for Growing Your Leads

Editorial Staff Oct 2, 2008 0
Ever wonder if you’re approaching lead generation the wrong way? You may be right. Research shows roughly 80% of leads are regularly squandered. Good news: By optimizing a few key aspects of your lead management process, you can…
Lead Generation

Lead generation playbook: 5 steps to a 375% conversion lift

Hunter Boyle Oct 2, 2008 3
Want to be a marketing hero? Absorb this clinic and the playbook, then apply the five steps to your own lead generation and nurturing process. Then send us a photo of the view from your new corner office ...

Landing page optimization workshop — from the participants’ perspective

Hunter Boyle Sep 26, 2008 0
Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.
Value Proposition

Value proposition showdown: Your company vs. your product or service

Hunter Boyle Sep 26, 2008 4
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...
Lead Generation

Lead generation “playbook” comes to life, roams free in upcoming clinic

Hunter Boyle Sep 17, 2008 5
This special clinic featuring Brian Carroll is all about getting more leads into your marketing funnel -- and growing your sales through more effective lead management.
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