New optimization workshops for Web marketers
MarketingExperiments is hosting new Landing Page Optimization Workshops in Florida and California -- and we're extending a special invitation to our blog readers. Here's what you need to know ...
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Optimizing PPC Ads
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of relevance, and a live critique of five new campaigns submitted by clinic participants.
The pay–per–click ads and landing…
Optimize your PPC campaigns, eye paths and page copy
Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.
Optimizing PPC Ads
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages.
The challenge: How can you…
Optimizing your PPC campaigns, Part II
Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…
Live optimization of PPC landing pages, continued
At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.
How to improve your PPC conversions by 300%
Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?
What you need to know about using video online
We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples:
How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…
Using Testimonials Effectively
Are Internet users becoming indifferent to testimonials? Is “testimonial blindness” becoming the new “banner blindness”?
Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the…
Are your testimonials properly optimized?
Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a customer.