MarketingExperiments - Research-driven optimization, testing, and marketing ideas

For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…

Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...

A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.

Want to be a marketing hero? Absorb this clinic and the playbook, then apply the five steps to your own lead generation and nurturing process. Then send us a photo of the view from your new corner office ...

Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.

This special clinic featuring Brian Carroll is all about getting more leads into your marketing funnel -- and growing your sales through more effective lead management.