2009 Marketing Blueprint — What will you do differently this year?
In this economy, most organizations aren't willing to stick their necks out too far. And that's exactly why it makes sense for the bold to do so.
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2009 Marketing Blueprint
It's easy to fall into a rut with optimization and testing.
Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…
Research roundup: Our analysts review top testing takeaways from 2008
After a years' worth of optimization experiments, we grilled our team of analysts to find out the most important lessons they learned in 2008 -- and what advice they would impart to marketers.
Lessons Learned
To discover what really works in optimization, our team is constantly
running tests and conducting experiments.
After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Lessons Learned
To discover what really works in optimization, our team is constantly running tests and conducting experiments.
After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Is viral marketing predictable?
Is there a way to know what might cause something to go viral or not? Testing over the past few years shows that viral marketing, like other aspects of marketing, can not only be tracked, but also predicted.
Better tests, better results — here’s how
Many marketers still need help with optimization and conversion rate testing methods, so we turned to our research analyst, Andy Mott, for some guidance from the trenches. Here are his suggestions for better marketing tests for bigger…
The last word on value propositions … for now
Our second clinic on value propositions focused on examples and live optimization and is now available online in three formats for your convenience.
Blogging our Landing Page Optimization Workshop — with a twist
For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…
Ecommerce Holiday Playbook
There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season.
While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for…