Discover What Really Works In Optimization

Copywriting: 5 Proven Discoveries That Strengthen Copy

Quantifiable Strategy: Incorporating specifics to stregthen your offers

Anna Jacobson Mar 26, 2009 2

One concept that gets continually emphasized in our webinars is the importance of supporting your offer with specific, quantifiable information. Yet, which information and in what order?

Value Proposition

Special Live Optimization Clinic

Editorial Staff Mar 25, 2009 0

Regardless of what the best practices for Spanish-speaking websites might suggest, in order to effectively optimize for Spanish-speaking prospects, you must combine cultural awareness with your customer…

Value Proposition

Overcoming friction and anxiety: Suitable optimization suggestions for Men’s Wearhouse

Anna Jacobson Mar 24, 2009 1

Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several ways to optimize an already strong page.

Value Proposition

Surprise Winners

Editorial Staff Mar 20, 2009 0

Optimization best practices don't come with an iron-clad guarantee. Enter the "wild card" — the unknown performance factor. In optimization, wild cards are those outlier treatments that can, and do, surprise us by outperforming all…

Conversion Marketing

A marketer’s guide to optimizing Spanish-language landing pages

Anna Jacobson Mar 20, 2009 2

In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, "Habla espanol?" isn't a simple question. It's a direct challenge for marketers.

Conversion Marketing

Postcards from Miami: Keeping up with the Email Messaging Optimization Workshop

Hunter Boyle Mar 15, 2009 0

While we're working on the interviews and follow-ups that we'll be posting later here and in the MarketingExperiments Journal, you can find real-time bits and pieces from the workshop via our Twitter feed (@MktgExperiments) and ...

Value Proposition

The pitfalls of personas? They’re no substitute for a clear value proposition

Anna Jacobson Mar 13, 2009 0

Each week one of our analysts will review a landing page and make recommendations for optimization and testing.

Conversion Marketing

Squirrel on fire: A new perspective on marketing mistakes

Anna Jacobson Mar 9, 2009 5

Right now, marketers are working harder than ever to avoid making strategic optimization mistakes. For marketers, there are many lessons to be drawn from a story on This American Life.

Conversion Marketing

Live optimization + lead generation = better B2B landing pages in one hour

Hunter Boyle Mar 5, 2009 5

For our most recent clinic, our team focused solely on B2B landing pages, examining the strengths and weaknesses of several pages. You can now access the full clinic here.

Value Proposition

B2B Landing Pages

Editorial Staff Mar 3, 2009 0

B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale. So for our February 25, 2009 web clinic, we focused our live optimization contest format…

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