Discover What Really Works In Optimization

Optimizing lead generation for volume, quality and a 364% gain

Hunter Boyle Apr 17, 2009 4

Our April 8 web clinic, What's working now in optimization: New tests and a 364% gain, explored how to improve lead generation and conversions by using friction in an intentional way with your site.

Conversion Marketing

Analysts’ answers, part 3: SEO, AdSense and translation tests for Spanish-language sites

Anna Jacobson Apr 16, 2009 1

The third part of our series of Q&A from our Optimizing Spanish-language landing pages clinic discusses SEO, AdSense and mirror site translations.

Value Proposition

What’s working now in optimization

Editorial Staff Apr 15, 2009 0

To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that they can quickly apply to their own pages and websites. In our April 8, 2009 clinic, we took an in-depth look at three…

Analysts’ answers, part 2: Grammar and usage questions for Spanish-language websites

Anna Jacobson Apr 14, 2009 1

This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.

Conversion Marketing

Analysts’ answers: Spanish-language clinic questions

Anna Jacobson Apr 9, 2009 0

This is the first in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.

Conversion Marketing

Optimizing your website for Spanish-speaking audiences

Anna Jacobson Apr 7, 2009 4

In our March 25 clinic, we focused on strategies for effectively optimizing Spanish-language landing pages. Supplementing our clinic, the following links offer marketers interested in learning more the opportunity to drill down into the…

Social Marketing

A special (relaunch) thank you to friends, followers, and, um, tweeps

Hunter Boyle Apr 1, 2009 2

Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.

Value Proposition

Landing Page Optimization: Goldline International

Anna Jacobson Mar 30, 2009 2

In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages by changing single page elements slightly -- or by radically redesigning the appearance of a page, or even the presentation…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Quantifiable Strategy: Incorporating specifics to stregthen your offers

Anna Jacobson Mar 26, 2009 2

One concept that gets continually emphasized in our webinars is the importance of supporting your offer with specific, quantifiable information. Yet, which information and in what order?

Value Proposition

Special Live Optimization Clinic

Editorial Staff Mar 25, 2009 0

Regardless of what the best practices for Spanish-speaking websites might suggest, in order to effectively optimize for Spanish-speaking prospects, you must combine cultural awareness with your customer…

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