Discover What Really Works In Optimization

Conversion diagnosis: Nature.org’s carbon footprint calculator

Adam Lapp Aug 20, 2009 2

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…

Value Proposition

How many ping pong balls are on your landing page?

Pamela Jesseau Aug 14, 2009 1

While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.

Lead nurturing efforts stuck in a rut? Here’s help

Hunter Boyle Aug 6, 2009 0

What is it about lead nurturing that makes it so hard to get it right? If you're looking for ways to quickly start, or get more from, your lead nurturing process, I'd recommend two new, free resources ...

PPC Q&A: forms, landing pages, keyword insertion and copy

Hunter Boyle Aug 4, 2009 3

At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…

Value Proposition

Optimizing PPC campaigns to boost conversions, ROI

Editorial Staff Aug 4, 2009 0

With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now. Beyond ad copy and keywords, research shows that optimizing for…

Online marketing roundup: 6 practical posts, from email to PPC

Pamela Jesseau Jul 31, 2009 1

All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...

Marketing tips and tricks: 5 posts packed with ideas

Pamela Jesseau Jul 24, 2009 0

Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...

Conversion Marketing

Optimization vs. frustration

Editorial Staff Jul 22, 2009 0

Web marketers are running tests every day based on intuition, hunches, and test ideas that have ostensibly worked in the past. But this all-too-common approach to testing is fraught with hazards – from validity threats and sample…

Friday five-pack: Our favorite marketing posts from the past week

Hunter Boyle Jul 17, 2009 4

After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…

A/B Testing

Optimization frustration – how to cure your ailing tests

Hunter Boyle Jul 10, 2009 4

With our optimization vs. frustration web clinic, our research team will explore some of the biggest obstacles to conversion testing and how you can overcome them. To get you thinking, check out these resources related to optimization and…

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