MarketingExperiments - Research-driven optimization, testing, and marketing ideas

As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way? Serious ROI gains can only…

Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible. Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course,…

With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…

Here's a question most marketers are grappling with today: Which marketing strategies are getting the buzz – and which ones are getting the real gains? To find the answers, we teamed up with MarketingSherpa's Research Director,…

Homepages that must speak simultaneously to multiple audiences are notoriously difficult to optimize. This is the main reason why you are better off driving traffic to channel-specific landing pages whenever possible. Still, as long as…

MarketingSherpa's Ecommerce Benchmark Guide 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. In other words, not only must marketers be prepared to swap steeds midstream, if they want to reach prospects…

In a typical Landing Page Analysis, I methodically walk through a page identifying problems and providing potential solutions for testing. But for the landing page featured in this post, I'd like to recommend a more radical solution. My…