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And our B2C clinic contest winners are …

Hunter Boyle Apr 24, 2009 0
For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...

Optimization training, online and coming to a city near you …

Hunter Boyle Apr 22, 2009 0
In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…
A/B Testing

Optimizing lead generation for volume, quality and a 364% gain

Hunter Boyle Apr 17, 2009 4
Our April 8 web clinic, What's working now in optimization: New tests and a 364% gain, explored how to improve lead generation and conversions by using friction in an intentional way with your site.
Conversion Marketing

Analysts’ answers, part 3: SEO, AdSense and translation tests for Spanish-language sites

Anna Jacobson Apr 16, 2009 1
The third part of our series of Q&A from our Optimizing Spanish-language landing pages clinic discusses SEO, AdSense and mirror site translations.
Value Proposition

What’s working now in optimization

Editorial Staff Apr 15, 2009 0
To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that they can quickly apply to their own pages and websites. In our April 8, 2009 clinic, we took an in-depth look at three…

Analysts’ answers, part 2: Grammar and usage questions for Spanish-language websites

Anna Jacobson Apr 14, 2009 1
This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Conversion Marketing

Analysts’ answers: Spanish-language clinic questions

Anna Jacobson Apr 9, 2009 0
This is the first in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Conversion Marketing

Optimizing your website for Spanish-speaking audiences

Anna Jacobson Apr 7, 2009 4
In our March 25 clinic, we focused on strategies for effectively optimizing Spanish-language landing pages. Supplementing our clinic, the following links offer marketers interested in learning more the opportunity to drill down into the…
Social Marketing

A special (relaunch) thank you to friends, followers, and, um, tweeps

Hunter Boyle Apr 1, 2009 2
Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.
Value Proposition

Landing Page Optimization: Goldline International

Anna Jacobson Mar 30, 2009 2
In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages by changing single page elements slightly -- or by radically redesigning the appearance of a page, or even the presentation…
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