And our B2C clinic contest winners are …
For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...
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Optimization training, online and coming to a city near you …
In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…
Optimizing lead generation for volume, quality and a 364% gain
Our April 8 web clinic, What's working now in optimization: New tests and a 364% gain, explored how to improve lead generation and conversions by using friction in an intentional way with your site.
Analysts’ answers, part 3: SEO, AdSense and translation tests for Spanish-language sites
The third part of our series of Q&A from our Optimizing Spanish-language landing pages clinic discusses SEO, AdSense and mirror site translations.
What’s working now in optimization
To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that they can quickly apply to their own pages and websites.
In our April 8, 2009 clinic, we took an in-depth look at three…
Analysts’ answers, part 2: Grammar and usage questions for Spanish-language websites
This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Analysts’ answers: Spanish-language clinic questions
This is the first in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Optimizing your website for Spanish-speaking audiences
In our March 25 clinic, we focused on strategies for effectively optimizing Spanish-language landing pages. Supplementing our clinic, the following links offer marketers interested in learning more the opportunity to drill down into the…
A special (relaunch) thank you to friends, followers, and, um, tweeps
Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.
Landing Page Optimization: Goldline International
In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages by changing single page elements slightly -- or by radically redesigning the appearance of a page, or even the presentation…