Overcoming friction and anxiety: Suitable optimization suggestions for Men’s Wearhouse
Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several ways to optimize an already strong page.
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Surprise Winners
Optimization best practices don't come with an iron-clad guarantee.
Enter the "wild card" — the unknown performance factor.
In optimization, wild cards are those outlier treatments that can, and do, surprise us by outperforming all…
A marketer’s guide to optimizing Spanish-language landing pages
In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, "Habla espanol?" isn't a simple question. It's a direct challenge for marketers.
Postcards from Miami: Keeping up with the Email Messaging Optimization Workshop
While we're working on the interviews and follow-ups that we'll be posting later here and in the MarketingExperiments Journal, you can find real-time bits and pieces from the workshop via our Twitter feed (@MktgExperiments) and ...
The pitfalls of personas? They’re no substitute for a clear value proposition
Each week one of our analysts will review a landing page and make recommendations for optimization and testing.
Squirrel on fire: A new perspective on marketing mistakes
Right now, marketers are working harder than ever to avoid making strategic optimization mistakes. For marketers, there are many lessons to be drawn from a story on This American Life.
Live optimization + lead generation = better B2B landing pages in one hour
For our most recent clinic, our team focused solely on B2B landing pages, examining the strengths and weaknesses of several pages. You can now access the full clinic here.
B2B Landing Pages
B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale.
So for our February 25, 2009 web clinic, we focused our live optimization contest format…
Landing Page Optimization: CPLUS
The final post of a five-part series on B2B landing pages. Analyst Heather Andruk reviewed this landing page for CPLUS, submitted by WSI B2B marketing for our Feb. 25 live optimization web clinic.
Landing Page Optimization: Councilview.com
The fourth post of a five-part series on B2B landing pages. Analyst Adam Lapp reviewed this landing page, submitted by Nteractive for our Feb. 25 live optimization web clinic.