MarketingExperiments - Research-driven optimization, testing, and marketing ideas

When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…

Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.

From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed…

At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...

In recent web clinics, you've learned how to optimize aspects of your site ranging from landing pages to affiliate marketing. In our October 14 web clinic, we took a step back from optimization tactics to focus on maximizing ROI through…

At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…