MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…

Lead capture forms can be a powerful business driver -- if they are relevant to the surrounding content and your prospect's motivation, and placed intuitively to meet the prospect's eyepath and sequence of thoughts while viewing your page.…

How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? Inspired by takeaways from Affiliate Summit and past MarketingExperiments…

Optimizing for lead generation is not as straightforward as optimizing for conversion rate. This post presents ideas to help you improve lead generation rate by using friction in different ways.

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…

While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.