MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.

From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed…

At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...

In recent web clinics, you've learned how to optimize aspects of your site ranging from landing pages to affiliate marketing. In our October 14 web clinic, we took a step back from optimization tactics to focus on maximizing ROI through…

At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…

Optimizing for conversion rates is often linked to landing pages – and for good reason. But we all know landing pages are just the tip of the iceberg. In our September 16 web clinic, our research team explored how you can apply our…

Didn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On…