MarketingExperiments - Research-driven optimization, testing, and marketing ideas

How can you determine what to test and optimize? What your customers want? What to get your spouse for the holidays? Just using these tips...

While marketers invest the majority of their time and budgets on areas deeper down in the funnel, MarketingExperiments research has found that most of the gain from optimizing a website occurs in the first seven seconds of users'…

Which landing page performed the best? Test your marketer's intuition for a chance to win...

Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling...

The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks...

At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…

On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…

Your peers' biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the…

Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you...