Discover What Really Works In Optimization

To Tweet or Not to Tweet: Social media is a great way to get customer feedback…just be wary for…

Corey Trent Feb 5, 2010 10

Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)...

Email Marketing

Today’s Web Clinic: Craft effective emails and get some optimization love

Austin McCraw Feb 3, 2010 2

While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages…

Conversion Marketing

Conversion Diagnosis: Ideas for improving on a 258% conversion rate increase

Adam Lapp Feb 1, 2010 8

Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even…

Conversion Marketing

Improving Conversion Rates: How a MarketingExperiments optimization training alum generated…

Daniel Burstein Jan 29, 2010 8

A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client...

A/B Testing

Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?

Daniel Burstein Jan 27, 2010 23

Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client...

Digital Advertising

The Google Slap: Affiliate Marketers must stay in compliance with Google and the FTC

Aaron Rosenthal Jan 25, 2010 13

Google and the Federal Trade Commission are cracking down on bad apples in the affiliate marketing industry. How will this affect some of advertising’s fastest-growing companies?

Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?

Daniel Burstein Jan 22, 2010 0

Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…

Email Marketing

Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)

Austin McCraw Jan 20, 2010 3

Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…

Digital Analytics

Do call us, we won’t call you: How to decide whether to emphasize your phone number

Boris Grinkot Jan 18, 2010 2

How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.

Digital Advertising

2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the…

Daniel Burstein Jan 15, 2010 8

We asked, you answered. Read our ten favorite 2010 Internet marketing predictions from the MarketingExperiments community.

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