MarketingExperiments - Research-driven optimization, testing, and marketing ideas

South by Southwest is known as a breeding ground of new ideas. In fact, Twitter was launched at this conference way back in 2007. So what was the buzz about this year...

What do you think the chance of picking a perfect bracket is? Get that number in your head, then click the link above to find the answer...and how it can help you become a better marketer.

Successful social media marketing may just lie in putting yourself in your audience’s shoes...

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...

According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...

How can you win back inactive email subscribers? Understand their motivations…

Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients...

Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response. Part 1 and Part 2…

What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on...