MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...

Selling anything in an enterprise organization can be a difficult task, especially if you’re not a salesperson. So on today’s web clinic, we’ll help you learn a few key techniques to convince the business-level decision makers in your…

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research…

How can you defeat your boss’s bad ideas and recognize your own? By creating a culture of testing…

Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…

We want to hear about your biggest successes. We’ll even make it worth your while...

How are your peers measuring the value of social media marketing? And are they looking at the right metrics?

South by Southwest is known as a breeding ground of new ideas. In fact, Twitter was launched at this conference way back in 2007. So what was the buzz about this year...

What do you think the chance of picking a perfect bracket is? Get that number in your head, then click the link above to find the answer...and how it can help you become a better marketer.