MarketingExperiments - Research-driven optimization, testing, and marketing ideas

One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France it still happens in the neighborhood bakery. But today, even relatively small businesses likely have a difficult…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…

A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers who drove this success and dug a little deeper…

Google just announced its new search index, dubbed Caffeine. Read on to learn what will change, who will be affected, and what you can do about it.

A recent experiment illustrates the power of one-to-one conversation in marketing campaigns. This case study and more will be discussed in our free live web clinic today.

Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…

Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…

Your homepage URL is likely directly connected to every dollar that flows out of your marketing budget. It's on TV commercials, business cards, even the side of a city bus. But is it optimized to meet your marketing goals? Or is your…

How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…

Online optimization and technology offer powerful tools for improving your website and increasing your marketing ROI. But like any tool, the real challenge lies in the hand of the craftsman wielding it…