MarketingExperiments - Research-driven optimization, testing, and marketing ideas

How can you take a scientific, methodological approach to your optimization initiatives? Our Director of Sciences, Bob Kemper, sheds some light on this common question…

While data-driven marketing testing and optimization practices can help give you the insights you need to drive significant ROI gains, the numbers themselves are often not enough to win over business-level executives to your vision. Here’s…

Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin...

Technology is great, but you can’t blindly trust the information it tells you. In our latest community-written post, your peers share how they avoid technology blind spots and interpret data to make sure they are getting the answers they…

Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead…

What do you rely on to drive Marketing ROI? Tricks for success? Or testing your pages in a real-world, real-time environment to learn what is really successful for your organization?

We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you? Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…

How do you determine the optimal price for a new product?