Discover What Really Works In Optimization

Debate Team (Part 2): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Jul 30, 2010 6

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

Conversion Marketing

Live Optimization

Editorial Staff Jul 29, 2010 0

Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing…

Social Marketing

Debate Team (Part 1): Does the future of media companies, ad agencies, and content marketers lie in…

Boris Grinkot Jul 28, 2010 6

Around the MarketingExperiments labs, we are constantly debating the future of Internet marketing. Unfortunately, for the really big picture stuff, our normal answer of “test it” simply doesn’t work. So we’re taking our latest brawl into…

Online Marketing Research: Get your free digital copy of the Q2 2010 MarketingExperiments Quarterly…

Daniel Burstein Jul 26, 2010 2

Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments…

Social Marketing

Social Media and Content Marketing: Don’t expect the world to find you

Daniel Burstein Jul 23, 2010 7

Social media is essential for promoting content marketing. You might have the Mike Tyson of blogs, but without the Don King of social media promoting it, you’ll never even step into the ring to deliver that knockout punch. Eloqua’s Joe…

Conversion Marketing

Web Page Optimization: Consider this post the help desk for free trial landing pages

Gina Townsend Jul 21, 2010 2

Senior Manager of Research and Strategy, Gina Townsend, provides optimization advice and testing suggestions for a free trial landing page from BMC Software…

Conversion Marketing

Web Page Optimization: Basic principles your peers use to increase conversion

Daniel Burstein Jul 19, 2010 10

On Wednesday’s Web clinic, we’ll boil down all of our complex marketing science into a few simple principles to help you optimize your landing pages. But first, we wanted to get a sense of what your peers are currently doing…

Value Proposition

Web Page Optimization: In search of a value proposition as fast and reliable as Verizon FiOS

Jon Powell Jul 16, 2010 6

Jon Powell breaks down his optimization and testing advice for a landing page aimed at customers making a complex purchase with a high lifetime value…

Conversion Marketing

Landing Page Optimization: Regions Bank opts for the information underload strategy

Adam Lapp Jul 14, 2010 7

Learn from this audience submission how to optimize the headlines, body copy, bullet points, and supporting imagery on your Web pages…

Value Proposition

Becoming An Entrepreneur: Factors to consider when launching an Internet-based startup business

Bob Kemper Jul 12, 2010 5

Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro trends, so borrow the insights from ours…

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