MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…

Learn a few simple principles to help you improve the ROI of your PPC ads…

Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…

One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…

Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you? Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…

When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…

One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France it still happens in the neighborhood bakery. But today, even relatively small businesses likely have a difficult…

Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…