MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?

When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…

Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…

How much does aesthetic design play in the effectiveness of landing page? In a recent test, we explore this question and others as we seek to improve the conversion rate of a B2B lead generation page.

Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…

What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…

What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…

Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…

The second part of our debate around the supremacy of content. Or technology. Read on and decide for yourself. And then share your opinion and experiences…

Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing…