Email Marketing: People buy from people
In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...
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Online Testing and Optimization Solutions: Quick guide to Content Management Systems
Which testing solution is right for you? In today’s blog post we take a quick look at testing plug-ins for content management systems, particularly Drupal.
Double the Value of Your Online Testing
Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…
Maximizing Optimization Opportunities: 3 Simple Visitor Types
If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…
Online Testing and Optimization Solutions: Quick guide to Unbounce
Which testing solution is right for you? In today’s blog post we take a quick look at marketer-friendly (although less flexible) Unbounce.
Lead Generation: Shouldn’t B2B companies have a sales and marketing research and development lab?
Consumer marketers, like Apple and Google, have seen huge success by bringing simplicity to complex technology. Who will bring simplicity to the complex B2B sale?
This Just Tested: What is the optimal layout of a product page?
MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…
Testing and Optimization: What is the most valuable customer insight you’ve gained from a marketing…
When you conduct an online marketing test, you want to learn more than simply "A had more clicks than B." Read on as our audience shares valuable new knowledge they gained from testing...
Marketing Career: You must be your company’s corporate conscience
In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.
Lead Generation: Drive better ROI from your marketing campaigns
In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...