MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…

In a previous Web clinic, Flint McGlaughlin, the Director of MECLABS Group, taught five steps to help you optimize your company's homepage. We intentionally left one key aspect of optimizing homepages out of that clinic because we felt it…

Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few ideas on how to do a little internal marketing for your advertising and marketing plans and campaigns.

Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.

Second perhaps only to spam, pop-ups are among the most hated marketing tactics on the Web. But maybe…just maybe…there’s a right way to execute pop-ups? Maybe there’s a way to drive up conversion without alienating your audience with…

When you design and optimize your homepage, what role does branding play and how do you consider the potential for conversions? Take a look at what a few of your peers had to say…

You might be an expert at marketing your company, your brand, your products…but how good are you at marketing yourself?