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Email Marketing

Email Marketing: People buy from people

Daniel Burstein Nov 1, 2010 4
In this video interview with David Meerman Scott, the best-selling author shares ways to bring real-time marketing to your email sends...

Online Testing and Optimization Solutions: Quick guide to Content Management Systems

Gina Townsend Oct 29, 2010 4
Which testing solution is right for you? In today’s blog post we take a quick look at testing plug-ins for content management systems, particularly Drupal.
Digital Analytics

Double the Value of Your Online Testing

Editorial Staff Oct 28, 2010 0
Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…
Conversion Marketing

Maximizing Optimization Opportunities: 3 Simple Visitor Types

Boris Grinkot Oct 27, 2010 9
If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…

Online Testing and Optimization Solutions: Quick guide to Unbounce

Gina Townsend Oct 25, 2010 5
Which testing solution is right for you? In today’s blog post we take a quick look at marketer-friendly (although less flexible) Unbounce.

Lead Generation: Shouldn’t B2B companies have a sales and marketing research and development lab?

Dave Green Oct 22, 2010 3
Consumer marketers, like Apple and Google, have seen huge success by bringing simplicity to complex technology. Who will bring simplicity to the complex B2B sale?
E-commerce Marketing

This Just Tested: What is the optimal layout of a product page?

Austin McCraw Oct 20, 2010 20
MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…

Testing and Optimization: What is the most valuable customer insight you’ve gained from a marketing…

Daniel Burstein Oct 18, 2010 3
When you conduct an online marketing test, you want to learn more than simply "A had more clicks than B." Read on as our audience shares valuable new knowledge they gained from testing...
Social Marketing

Marketing Career: You must be your company’s corporate conscience

Daniel Burstein Oct 15, 2010 0
In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.
Lead Generation

Lead Generation: Drive better ROI from your marketing campaigns

Daniel Burstein Oct 13, 2010 3
In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...
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