Discover What Really Works In Optimization

Good Marketing: How your peers brought joy to the world (and their boss)

Daniel Burstein Dec 20, 2010 2

The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move forward. That got us thinking, what “good” marketing have you done this year? In today’s blog post, your peers dig into their bags…

Marketing Wisdom: Digging for pearls from 2010 and applying them to 2011

Brad Bortone Dec 17, 2010 3

As I prepare to cull through hundreds of submissions for the MarketingSherpa 2011 Wisdom Report, I felt it was only right to take one last look at the 2010 edition, to see where we were a year ago, and where we made strides along the way.…

Digital Analytics

Lessons from 2010

Editorial Staff Dec 16, 2010 0

If there is one thing consistent about online customers, it's that they are consistently changing. Trying to pin down marketing tactics that work from year to year can be a daunting task. That's why it is essential to always be testing…

Solving for a Conversion Lift: To get to the right answer, change the question

Boris Grinkot Dec 15, 2010 4

Marketers can often face challenges when trying to lift conversion rates. But sometimes, finding the solution to the problem at hand is as easy as asking yourself a fundamental, yet simple question, “what is your objective?” In today’s blog…

Social Marketing

Social Media Marketing: Interview with Kodak’s Chief Listening Officer

Daniel Burstein Dec 13, 2010 3

Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…

Social Marketing

Facebook Marketing in Six Steps: How to successfully manage your fan page

Zuzia Soldenhoff-Thorpe Dec 10, 2010 19

With more than 500 million active monthly users worldwide, no organization can ignore the marketing potential Facebook has to offer. And that’s why many businesses are jumping on board. But, you have to know how to manage your Fan page for…

Digital Advertising

This Just Tested: PPC vs. banner ads?

Austin McCraw Dec 8, 2010 9

Most of us know that quality traffic is essential for any successful marketing campaign. But where can marketers find this quality traffic online? Should we work with PPC? Is it smart to invest in social media? Will external website banner…

Online Marketing: Your peers’ top lessons from 2010

Daniel Burstein Dec 6, 2010 3

At MarketingExperiments, we’re very big on trying to figure out what works (and what doesn’t) in online marketing. That’s why we’re capping off the year with a Web clinic, December 8th, where we’ll share our top lessons of 2010. But before…

Value Proposition

Value Prop: Is there true value in your marketing proposition?

Daniel Burstein Dec 3, 2010 5

Creating an effective value proposition is often a tough task for marketers. But even when you think you got it right, you may be missing one key component. In today’s blog post, we explain why the “true value” of a product is just as…

Digital Analytics

Online Testing and Optimization Solutions: Quick Quide to Visual Website Optimizer

Gina Townsend Nov 29, 2010 5

Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at Visual Website Optimizer.

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