MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…

If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…

MarketingExperiments reveals a recent experiment in which four different product page designs were tested against one another, and one of the layouts generated 24% more revenue per visitor that the control. Can you spot the best performing…

In an age of social media, when every customer, potential customer, and stakeholder is a publisher, one of your roles in marketing is to be your organization’s “corporate conscience” and protect the brand you’ve worked so hard to build.

In this quick video, Flint McGlaughlin, Managing Director (CEO) of MECLABS, shares three simple principles to help improve your website conversion...

Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.