Uh oh. It’s budget time. Do you know where your metrics are?
How much should marketing leads contribute to the sales pipeline? Read on for a few thoughts about how to determine what you should be expected to provide to the sales department…
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Online Testing and Optimization Solutions: Quick guide to Adobe Test&Target
Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.
Internet Marketing: Landing page optimization for beginners
Have you worked in marketing for years but are new to online marketing? Or perhaps you’re fresh out of college and just new to marketing in general? Here is a great overview for the newbies out there to help you get started…
Database Marketing: Is Someone Examining You Right Now?
What does the future hold for database marketing? Read on for a few predictions…
Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media
In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…
Homepage Design
In a previous Web clinic, Flint McGlaughlin, the Director of MECLABS Group, taught five steps to help you optimize your company's homepage. We intentionally left one key aspect of optimizing homepages out of that clinic because we felt it…
Online Testing and Optimization Solutions: Quick guide to Google Website Optimizer
One of the most frequent questions we get is, “Which testing solution should I use?” The answer, frankly, varies based on your situation. So while we can’t answer that question for you, we will begin providing quick guides of testing…
Marketing Career: Can you explain your job to a six-year-old?
Effective marketing campaigns take creativity, strategy, metrics … and a little salesmanship. Read on for a few ideas on how to do a little internal marketing for your advertising and marketing plans and campaigns.
Dances with Science: Are you better off not A/B testing?
Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.
Test Your Marketing Intuition: Do homepage pop-ups work?
Second perhaps only to spam, pop-ups are among the most hated marketing tactics on the Web. But maybe…just maybe…there’s a right way to execute pop-ups? Maybe there’s a way to drive up conversion without alienating your audience with…