MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Who’s doing most of your marketing? Your marketing department or your sales force? And if sales is focused on marketing, who has time to close business?

Local social media marketing is a great way to drive traffic (and revenue) for a myriad of bricks and mortar companies. Here’s quick look at how your peers are using this new form of local marketing…

The homepage can be the most difficult part of your site to optimize, but given the amount of traffic it receives, it is well worth the challenge.

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

Do you understand how the elements on your homepage contribute (or hinder) conversion? Take a look at this recent test and see if you can guess the winner…

The homepage is not a landing page, it is a channel. Or a storefront. Or a docent. Or a bookcover. Or, heck, maybe it is a landing page? Take a look at what your peers had to say...

Can you drive leads without driving to a convention center? Read on to here from GlobalSpec’s Chris Chariton about the possibilities for building brand and generating leads with virtual events…

Foursquare is much more valuable than traditional loyalty programs for retailers, restaurants, and other local marketers…

If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…