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Social Marketing

Local Social Media Marketing: Obama is not the mayor of the White House

Daniel Burstein Aug 23, 2010 7
If you’re a local business, or a national brand with bricks and mortar locations, here’s a few things to consider when crafting a social media marketing strategy…
Value Proposition

Internet Marketing Research: A behind-the scenes look at MarketingExperiments Web clinics

Daniel Burstein Aug 20, 2010 2
Today we take a behind-the scenes look at MarketingExperiments Web clinics to answer some common questions of long-time attendees and introduce our clinics to new members of the MarketingExperiments community…
Value Proposition

Anti-crowdsourcing: On (not) getting marketing ideas from your customers

Daniel Burstein Aug 18, 2010 3
Do you understand (and trust) your customers? The customer-oriented marketer communicates with customers how and when they prefer to be communicated with. But, do customers always know what they want?
Value Proposition

Landing Page Optimization: Clean air or a free backpack? (Which is the bigger incentive for Sierra…

Boris Grinkot Aug 16, 2010 7
When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…
Value Proposition

Debate Team (Part 3): Does the future of media companies, ad agencies, and content marketers lie in…

Daniel Burstein Aug 13, 2010 0
Bits or books? Words or Word? Wired or wires? Take a look as your peers debate the supremacy of content or technology…
Conversion Marketing

This Just Tested: An aesthetic design that produced 189% more leads

Austin McCraw Aug 11, 2010 22
How much does aesthetic design play in the effectiveness of landing page? In a recent test, we explore this question and others as we seek to improve the conversion rate of a B2B lead generation page.
Email Marketing

Email Testing Pitfalls: 7 Common Mistakes That Can Hurt Your Test Strategy

Corey Trent Aug 9, 2010 2
Before you conduct your next email test, make sure you're not falling into a trap that can muddy your results or limit the gains you might otherwise achieve…
Value Proposition

Online Marketing and Advertising: How your peers provide and communicate value to customers

Daniel Burstein Aug 6, 2010 2
What is the most important aspect of communicating value to customers/prospective customers? Here what your peers have to say…
Lead Generation

B2B Marketing: Marketing automation helps with lead nurturing and management

Daniel Burstein Aug 4, 2010 5
What are the most significant challenges for B2B marketers today? And how can you overcome them? Listen in as MarketingSherpa Senior Analyst Jen Doyle shares some info from her preliminary research into B2B marketing…
Conversion Marketing

Reaching Decision Makers: Four biggest sales challenges Internet startups and entrepreneurs face

Daniel Burstein Aug 2, 2010 3
Whatever industry you’re in, if you own or run a company, one of your jobs is sales. If you’re not familiar with wearing that hat, here’s some advice from someone who reaches decision makers every day…
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