MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Around the MarketingExperiments labs, we are constantly debating the future of Internet marketing. Unfortunately, for the really big picture stuff, our normal answer of “test it” simply doesn’t work. So we’re taking our latest brawl into…

Get your free digital copy of our latest Journal with four never-before-published marketing research articles featuring 12 experiments…

Social media is essential for promoting content marketing. You might have the Mike Tyson of blogs, but without the Don King of social media promoting it, you’ll never even step into the ring to deliver that knockout punch. Eloqua’s Joe…

Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro trends, so borrow the insights from ours…

Your boss, the customer, recently became one of the most powerful marketing forces ever…

Social media and content marketing are not like other tactics. You can’t just plug concept A and offer B into media C. You need a team with heart and passion…