Social Media and the CEO: Does Twitter know more than Henry Ford?
Your boss, the customer, recently became one of the most powerful marketing forces ever…
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Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
Social media and content marketing are not like other tactics. You can’t just plug concept A and offer B into media C. You need a team with heart and passion…
Transparent Marketing and Social Media: Twitter and Facebook are the new Woodward and Bernstein
In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…
This Just Tested: How PPC specificity drove 21% more clicks and cut costs 66%
Learn a few simple principles to help you improve the ROI of your PPC ads…
What Else Can I Test….To Increase Email Click-through?
Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…
Marketing Optimization: How your peers overcome leaks in their sales and lead generation funnels
One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…
Optimizing Landing Pages
Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you?
Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…
Holistic Marketing Optimization: What’s more likely to show up on Twitter?
When you’re trying to optimize your entire marketing funnel, and you get into internal battles, who is in charge? The answer is simple – the customer…
Web Team Roles, Web Developer: What exactly does a developer “develop,” anyway?
Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…
Web Team Roles, Web Designer: Are you trying to buy bread from the butcher?
Get inside tips for working with the IT department from Adam Davis, the Director of Technology for MarketingExperiments…