MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Google should be lauded for giving consumers the ability to manage their own data. But, at the same time, more needs to be done to reduce the anxiety around privacy concerns…

How do you integrate your offline and online marketing? In a recent test, we learned the true power of marketing synergy…

Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.

Improve your traditional and online marketing with custom optimization advice from our researchers. Send us your pages today for a chance to get a free analysis…

How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…

Testing is likely already occurring in your marketing organization, but are you managing it for its full potential or letting it flounder. Here is a quick look into what every CMO must know about the testing-optimization cycle…

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.