MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Successful social media marketing may just lie in putting yourself in your audience’s shoes...

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...

According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...

How can you win back inactive email subscribers? Understand their motivations…

Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients...

Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response. Part 1 and Part 2…

What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on...

If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on...

Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…