MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...

Selling anything in an enterprise organization can be a difficult task, especially if you’re not a salesperson. So on today’s web clinic, we’ll help you learn a few key techniques to convince the business-level decision makers in your…

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research…

How can you defeat your boss’s bad ideas and recognize your own? By creating a culture of testing…

Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…

We want to hear about your biggest successes. We’ll even make it worth your while...

How are your peers measuring the value of social media marketing? And are they looking at the right metrics?