MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Creative – it's the line item in many marketing budgets that is often the hardest to judge…let alone actually measure. What are you getting for this spend? How do you know if this investment is having an impact on your bottom line?…

Which agency-designed email for Pier 1 Imports performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.

A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...

What is the ROI of a Super Bowl ad? If you are a national network advertiser, we will conduct a FREE analysis to help you discover what you’re getting for your money...

Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...

How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy...

Here are the nine MarketingExperiments blog posts your peers found most valuable...

An alumnus asks questions about reliable case studies, SEO, and test design...

One Twitter follower wanted our feedback on her new web page. Dr. Optimize got out his scalpel and went to work. See what lessons you can learn for your own pages from the latest conversion diagnosis...

Do multi-frame Flash ads help or hinder your conversation rate...