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Email Marketing

The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that…

Daniel Burstein Feb 10, 2010 2
Email marketing is basically just a conversation. And, like any conversation, a few elements are key…
Digital Advertising

C’est un Blog: Why appealing to an international audience is no joke

Daniel Burstein Feb 8, 2010 3
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders...
Social Marketing

To Tweet or Not to Tweet: Social media is a great way to get customer feedback…just be wary for…

Corey Trent Feb 5, 2010 10
Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)...
Email Marketing

Today’s Web Clinic: Craft effective emails and get some optimization love

Austin McCraw Feb 3, 2010 2
While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages…
Conversion Marketing

Conversion Diagnosis: Ideas for improving on a 258% conversion rate increase

Adam Lapp Feb 1, 2010 8
Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even…
Conversion Marketing

Improving Conversion Rates: How a MarketingExperiments optimization training alum generated…

Daniel Burstein Jan 29, 2010 8
A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client...
A/B Testing

Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?

Daniel Burstein Jan 27, 2010 23
Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client...
Digital Advertising

The Google Slap: Affiliate Marketers must stay in compliance with Google and the FTC

Aaron Rosenthal Jan 25, 2010 13
Google and the Federal Trade Commission are cracking down on bad apples in the affiliate marketing industry. How will this affect some of advertising’s fastest-growing companies?

Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?

Daniel Burstein Jan 22, 2010 0
Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…
Email Marketing

Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)

Austin McCraw Jan 20, 2010 3
Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…
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