MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Thanks to the holiday shopping season, your customers have an external deadline. Here’s how to make the most of that sense of urgency on your ecommerce site...

If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...

If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you...

Bounce rates keeping you up at night? We cast aside the misleading data that’s giving you unneeded fear from the essential information you need to optimize your site...

KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...

The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...

We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries. In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging…

When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…